Bespoke Comparison Software
Custom-built sites for any niche, your branding, your panel of providers, your commercial logic. The full package — engine, CMS, hosting and support.
Learn morePrice Comparison Software That Builds Price Comparison Websites
We build bespoke, affiliate-ready and white label comparison sites for any niche, powered by data feeds, XML, CSV or APIs. UK-built in Newcastle, with twenty years of comparison engineering behind every project.
20+ years of UK web development
Newcastle-based
Works with Awin, CJ & Rakuten
GDPR & FCA-aware
What we do
Three ways to launch a comparison business
Pick the route that matches your budget, your timeline and the data you have available. Most of our clients start with one and grow into the others.
Affiliate Price Comparison
WordPress, WooCommerce and our affiliate comparison plugin — ready for Awin, CJ, Rakuten and direct merchant feeds. The fastest route from idea to live site.
Learn moreLead Generation Forms
Quote-and-capture forms for finance, insurance, mortgages and B2B. We build, optimise and integrate with your CRM — every form built for conversion.
Learn more
Niches we serve
Twenty verticals — and counting
From insurance to electronics, mortgages to meal kits, we have built comparison sites for nearly every category. Each tile below leads to a dedicated page on the niches we know best.
Insurance Comparison
Car, home, travel, pet, life, business — full panel of carriers.
Energy & Utility
Gas, electricity, water, business energy — switching done right.
Broadband Comparison
Home broadband, fibre and business broadband side by side.
Mobile Phone
Handsets, SIM-only, contracts and pay-as-you-go tariffs.
Mortgage Comparison
Residential, buy-to-let, remortgage, first-time buyer — FCA-aware.
Loan Comparison
Personal loans, secured loans and business loans, ranked by APR.
Credit Cards
Rewards, balance transfer, 0% purchase and business cards.
Savings & ISAs
Easy access, fixed-rate bonds and cash ISAs ranked by rate.
Car Comparison
New cars, used cars, parts and personal number plates.
Travel
Flights, hotels, package holidays and last-minute deals.
Car Hire
UK and international car rental from major brokers.
Cruise
Cruise lines, itineraries and last-minute departures compared.
Fashion
Clothes, footwear, accessories and designer brands.
Electronics
Phones, laptops, TVs, gaming and home appliances.
Furniture & Home
Furniture, kitchens, bathrooms and garden lines.
Pet Insurance & Supplies
Pet insurance, food and accessories all in one panel.
Health & Beauty
Private healthcare, dental, cosmetics and pharmacy.
B2B Software
CRM, accounting, HR and hosting — feature-by-feature.
Removals & Trades
Removals, builders, plumbers, electricians — verified quotes.
Food & Takeaway
Grocery delivery, takeaway and meal kits compared by basket.
Why choose us
Built in Britain. Engineered to last.
We have been building comparison sites since the early days of affiliate marketing. The fundamentals — clean data, fast pages, honest rankings — have not changed, and neither have we.
Built in the UK
Designed and developed in our Newcastle studio. No offshoring, no white-labelled work, no surprises.
20+ years' experience
Two decades of comparison work — through every major affiliate network change, GDPR, FCA reform and core algorithm update.
GDPR-ready, FCA-aware
Compliance by design. Essential for finance, insurance and any niche that touches personal data.
All major affiliate networks
Awin, CJ, Rakuten, Impact, Tradedoubler, Webgains and direct merchant feeds — already integrated.
Mobile-first responsive
Every site is engineered for mobile first — that is where the searches, the conversions and the Core Web Vitals come from.
Hosted, managed, supported
UK servers, daily backups, monitoring and a real human on the other end of the phone when something matters.
How it works
From idea to live in four stages
Most projects move from sign-off to public launch in six to twelve weeks. The path is the same whether you are building a single niche affiliate site or a multi-vertical platform.
1
Discovery
We sit down with you to understand your niche, your panel of providers, your revenue model and the data you have available. Everything that follows depends on getting this right.
2
Design
Branded, mobile-first user experience. Wireframes, then high-fidelity comparison flows, refined with you until the journey feels as obvious as it should.
3
Build
Feed integration, comparison engine, content management system, affiliate links and tracking. Built to handle real traffic from day one.
4
Launch & support
UK hosting, monitoring, backups and ongoing development. Most clients stay with us long after launch — we treat the engagement as a partnership, not a project.
Data sources
Whatever data you have, we can work with it
Live affiliate feeds, supplier APIs, exported spreadsheets or hand-keyed entries — all of it flows into the same comparison engine, ranked the same way under the same panel.
Data feeds & APIs
Pull pricing, availability and product data straight from supplier APIs. JSON, REST, GraphQL or SOAP — we have integrated them all. Cached for speed, refreshed for accuracy.
XML feeds
The traditional format affiliate networks use. We process feeds from Awin, CJ, Rakuten and bespoke supplier feeds, normalising every field into a consistent product model.
CSV imports
The fastest way to get a panel live. Drop your spreadsheet in, map the columns once, and we keep importing automatically on whatever schedule you choose.
Manual data input
For small panels or specialist niches where no feed exists, your team can add and update products directly through a clean WordPress-style admin panel.
Featured projects
Real comparison sites we have built
A small selection of recent work. Most projects sit under non-disclosure, so the names are anonymised — the engineering and the results are real.
Energy
National energy switching panel
Multi-supplier domestic and business energy comparison with live tariff feeds and instant switch journeys.
+184% lead conversion in first six months
Insurance
Specialist motor insurance compare
Twelve-carrier panel for high-net-worth and modified vehicle insurance, fed by direct broker APIs.
12 carriers, real-time quotes under 8 seconds
Lead Gen
FCA-aware mortgage lead engine
Quote capture, soft-credit pre-qualification and CRM hand-off for a UK mortgage broker network.
Lead quality up 47%, lead cost down 32%
300+
Comparison sites built
20+
Years in business
12+
Affiliate networks supported
100%
UK clients served
Client feedback
What our clients say
The team rebuilt our energy comparison site from the ground up. Page speed went from a four-second load to under one, and our affiliate revenue almost doubled in the first quarter after launch.
We came in with a vague idea for a B2B software comparison portal and walked out with a clear plan, a working prototype within four weeks and a finished site three months later. Genuinely senior people who actually pick up the phone.
FCA compliance was non-negotiable for our mortgage product. They understood it from the first call — and they built exactly what our compliance team signed off, on time and within scope.
Pricing
Three routes, three rough budgets
We do not publish exact prices because every project is different — but here is a rough guide to where most clients land. Detailed quotes are returned within 24 hours.
Starter
From
£2,500 + VAT
Affiliate WordPress comparison site using our plugin stack. Ideal for a single niche, single revenue stream.
- WordPress + WooCommerce + Compare plugin
- One affiliate network connected (Awin, CJ or Rakuten)
- Mobile-first responsive theme
- Basic on-page SEO
- UK hosting, 12 months
Standard
From
£8,000 + VAT
Bespoke comparison site built around your niche, your panel and your commercial logic.
- Custom comparison engine
- Multiple data sources (XML, CSV, API)
- Multi-network affiliate integration
- Branded mobile-first design
- Lead capture and CRM integration
- UK hosting + 12 months support
Enterprise
From
POA
White label, multi-niche, API-driven platforms for partners who want to launch their own brand.
- White label / multi-tenant architecture
- API-only or headless options
- FCA-aware compliance build
- Dedicated account manager
- SLA-backed UK hosting
- Long-term development partnership
FAQ
The questions buyers ask first
Six of the most common questions we get on first calls. The full FAQ covers a lot more — see the link at the end.
How long does it take to build a price comparison website?
A typical bespoke comparison site takes 6 to 12 weeks from sign-off to launch. An affiliate WordPress build using our plugin stack can be live in 2 to 4 weeks. Larger white label and API projects run 12 to 20 weeks. We give you a firm timeline at quote stage.
How much does a price comparison website cost?
Affiliate WordPress builds start in the low thousands. Bespoke comparison sites typically run from five figures upwards, depending on data sources, feed integration and panel size. Enterprise white label and API-driven platforms are quoted individually. Tell us your niche and we will come back with a tailored quote within 24 hours.
Do you work with affiliate networks like Awin, CJ and Rakuten?
Yes. Our solutions integrate with all major affiliate networks including Awin (formerly Affiliate Window), Commission Junction (CJ), Rakuten Advertising, Impact, Tradedoubler and Webgains. We can also build direct merchant integrations where networks are not used.
Can you build white label or API-only solutions?
Yes. We deliver fully branded white label comparison platforms for partners who want to launch in their own colours, and headless or API-only solutions where the comparison engine sits behind your existing front-end.
Do you provide hosting and support after launch?
Yes. Every site we build comes with managed UK hosting, SSL, daily backups, security patching and ongoing developer support. Most clients stay with us for years after launch.
Is the site GDPR compliant?
Yes. Every build is GDPR-ready by design — proper consent management, lawful-basis processing, data-minimisation and clear retention rules. For finance and insurance projects we also build to FCA-aware standards.
Ready to launch your price comparison site?
Tell us your niche and we will come back with a tailored quote within 24 hours.