What you get with a bespoke build
A bespoke comparison site is the right call when an off-the-shelf affiliate plugin can't model your products properly, when you have unusual data sources, or when you need ownership of every part of the platform. We design and build the whole stack — back-end, database, admin, comparison engine, results pages and front-end — to fit the niche.
Built for any niche
We have built comparison engines for insurance, energy, broadband, mobile tariffs, mortgages, loans, savings, car hire, cruise, hotels, white goods, B2B services and trade suppliers. The comparison logic — the bit that actually scores, sorts and filters offers — is rewritten for each project so the results match how buyers in your niche actually decide.
Data in, data out
Your platform can ingest data from supplier APIs, affiliate network feeds (Awin, CJ, Rakuten, Impact), partner XML, CSV uploads, manual entry, scrapers (where permitted) or any combination. We normalise it into a clean schema so your results pages, filters and search stay fast even with hundreds of thousands of rows.
An admin you will actually use
Every bespoke build comes with a custom admin panel. Add or edit suppliers, products, categories, banners and content from one place. Schedule feed imports, review error logs, approve user-generated content and pull reports without ever touching the database.
Performance and SEO at the core
We build for speed and search from day one — server-rendered HTML, structured data on every product and category page, clean canonical URLs, sitemaps, fast Core Web Vitals scores and full mobile parity. You get a comparison site that ranks, not just one that works.
Your code, your IP
You own the code, the database and the design when the project completes. We hand over a documented codebase, a deployment guide and admin training. Hosting and ongoing support are optional, never locked in.
How we work
- Discovery — we map your niche, data sources, partners and target audience. You get a written specification before any code is cut.
- Design — wireframes for every key page, then a full visual design system. Two rounds of revisions included.
- Build — back-end, comparison engine, admin and front-end built in fortnightly sprints. You see progress every two weeks.
- Test — accessibility, browser, performance and security testing on staging before launch.
- Launch & aftercare — we handle the deployment, redirects and search console setup. Optional retainer for ongoing changes.
Typical timeline and cost
A focused bespoke comparison site (one category, one data source, around 6–10 page templates) typically launches in 8–12 weeks from £8,000. Larger multi-category platforms with custom integrations and quote-and-buy flows usually take 4–6 months and start around £25,000. Every quote is fixed-price after discovery — no hourly billing surprises.
Is bespoke right for you?
Bespoke is the right choice if you have a clear niche, a real data source, and need control over the user journey, the ranking logic or the commercial model. If you just want to monetise an affiliate feed in a familiar vertical, our affiliate comparison build is faster and cheaper. If you need quote-and-capture for finance or insurance, look at lead generation.
Why ownership of the codebase matters
One of the most common reasons existing comparison-site owners come to us is that their original platform was built on a proprietary system they do not own and cannot meaningfully modify without going back to the original supplier. That arrangement works fine until the supplier raises prices, slows down on support, or simply disappears. With a bespoke build the codebase, the database schema, the design files and the deployment scripts are all yours from day one — handed over with documentation and a written deployment guide at the end of the project. You can host it where you like, hire any developer to extend it, fork it, sell it, or shelve it. We do not retain rights, lock in licences, or charge platform fees.
