How long does it take to build a price comparison website?
A focused affiliate build typically takes 4–6 weeks. A bespoke single-niche comparison engine takes 8–12 weeks. Larger multi-category platforms with custom integrations and quote flows usually run 4–6 months. Every project starts with a written specification so the timeline is fixed before development begins.
How much does a price comparison website cost?
Affiliate comparison sites start at £4,500. Lead generation sites start at £6,000. Bespoke builds start at £8,000 and large platforms can run from £25,000 to over £100,000 depending on integrations. Every quote is fixed-price after discovery — there is no hourly billing.
Which affiliate networks do you integrate with?
We integrate with all major UK and global networks including Awin, CJ Affiliate, Rakuten Advertising, Impact, Skimlinks and Amazon Associates. We also work with direct partner feeds from any merchant or supplier that can provide CSV, XML, JSON or REST API access.
Can I have a white label price comparison site?
Yes. Our affiliate and bespoke stacks can both be deployed under a partner brand with separate hosting, admin, theming and revenue share. White label is common for media owners, content sites and consultants who want a comparison engine without building one in-house.
Where will my site be hosted?
By default we deploy to UK or EU data centres on managed cloud infrastructure (typically AWS, DigitalOcean or a UK managed host). You can choose your own hosting if preferred — we will hand over the codebase and a deployment guide. Hosting is never bundled or locked in.
Is the site GDPR compliant?
Yes. Every site is built with UK GDPR and PECR in mind: explicit consent capture, granular marketing permissions, audit trails for what users agreed to, configurable cookie banner, data retention rules and a Data Subject Access Request workflow in the admin. For FCA-regulated categories we work with your compliance team on additional disclosures.
Can you handle FCA-regulated finance verticals?
Yes. We have built lead-generation and comparison sites for life insurance, mortgages, equity release, secured loans and other regulated categories. We work alongside your compliance officer or appointed representative to surface required risk warnings, status disclosures and only collect the data the regulated party can lawfully receive.
What data sources can the site use?
Anything machine-readable: affiliate network feeds, supplier APIs, partner XML, CSV uploads, manual entry through the admin, and (where contractually permitted) targeted scrapers. We normalise all sources into a single clean schema so results pages and filters work identically regardless of where the data came from.
Do I own the code at the end of the project?
Yes. On bespoke and lead-gen projects you own 100% of the codebase, the database schema and the design files when the project completes. We hand over a documented codebase, a deployment guide and admin training. For affiliate WordPress builds you own the custom theme and any custom plugin code; the WordPress and WooCommerce cores remain GPL-licensed as standard.
What ongoing support do you offer?
Optional retainers cover bug fixes, security updates, feed monitoring, content changes, and small feature work. Retainers start at £350 per month and are not required — you can take the codebase and use any developer you like.
What CMS or framework do you use?
For affiliate and content-led sites we use WordPress with WooCommerce and our custom comparison plugin. For bespoke comparison engines we typically use Laravel (PHP), Node.js or Python depending on the project. Every framework choice is justified in the discovery document — we do not pick technology to suit our preferences.
Can the site integrate with my CRM?
Yes. Lead-gen forms push leads in real time via API to Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics, Zoho or any system with a webhook. Round-robin, geo-based or value-based routing to multiple buyers is also supported.
Can users compare prices on mobile?
Yes — every site is built mobile-first. Comparison tables, filters, multi-step forms and product results pages are all designed for mobile screens before desktop. We test on real devices, not just emulators.
How do you optimise comparison sites for SEO?
Server-rendered HTML, fast Core Web Vitals scores, clean URL structures, full schema markup (Product, Offer, AggregateOffer, FAQPage, BreadcrumbList), XML sitemaps, hreflang where relevant, and a properly configured Search Console and Bing Webmaster Tools setup. Editorial pages get on-page SEO audited before launch.
Do you handle paid traffic and PPC for the site?
No — we are a build studio, not a media agency. We will recommend specialists if useful, and we make sure the site is set up correctly for paid traffic (server-side conversion tracking, GTM, GA4, Meta CAPI, proper UTM handling) so whoever runs the campaigns has clean data.
What payment terms do you offer?
Standard terms are 40% on signed contract, 30% at design sign-off and 30% on launch. Larger projects can be split into milestone payments tied to sprint deliverables. We invoice from a UK limited company and accept BACS, Faster Payments and credit card.
Where are you based?
Newcastle upon Tyne. The whole development team is UK-based — we do not outsource. Most client meetings are remote, but we are happy to meet in Newcastle, Manchester, Leeds or London for larger projects.
Can you redesign or rebuild an existing comparison site?
Yes. We have rebuilt and re-platformed comparison sites where the existing tech is slow, difficult to maintain, or no longer fit for purpose. Migration includes URL preservation, 301 redirects, content audit and SEO continuity planning.